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Case Study | Afternoon Tea in Offices

14/09/2018

Company: PWS Kitchens Brief: London Showroom Launch x 300 guests plus three Office Events in Slough & Durham Food: Bowl Food & Canapés in London & Durham, Champagne Afternoon Tea in Slough Results: "The form continued and Craig and his team smashed it on Thursday – they were brilliant – the food was outstanding… "
A massive thank you from me to everyone involved in supporting the launch. I was delighted to hear from PWS stalwarts that they had never experienced launches like this in the Design Centres, a mark of the quality and expertise you provided.. I hope you’ve managed to sneak out some of the social media coverage - the displays and food looked amazing.

Michaela Hanna | Customer Engagement Manager

The Brief

When Michaela from PWS Kitchens came to us with her brief for the latest product launch we were delighted.  Having worked together for many years, this series of events for 1909 Kitchens across the UK allowed us to create some beautiful menus and displays to complement the backdrop of stunning kitchens.

Showroom launch in London

‘The purpose of the 1909 events was a brand re-launch and opportunity to share new product development with the press and our customers.  We chose Dine over any London Caterers as I have worked with Matt for a number of years now – the working relationship we have built is so strong I wouldn’t consider any other event company.

I value the openness and honesty of our communication and the quality of the service is excellent – the peace of mind I have when working with Dine is invaluable.’

Market displays at London Showroom Launch

Dine Team at Product Launch in London

The Events

‘The Champagne Afternoon Tea at the press launch was fantastic. Our guests were delighted with the display and the food and we had great exposure on social media because of it.’

Pimms Jelly - Champagne Afternoon Tea Menu

I would not hesitate to use Dine again – in fact only two days ago I sent a request for quotes for three further events!

The Details – London Launch

Venue: Lambeth showroom in London

Guests: Press, Industry Contacts and Influencers

Menu: Drinks, Canapés & Bowl Food

Style: Smart market style location with sophisticated lighting and flowers

How we did it: We planned the menus carefully, ensuring they were colourful and were in keeping with the high quality kitchens that were being promoted.

Design: After a site visit to the Lambeth Warehouse, our Event Managers worked with the client to walk through the space, ensuring that each area created a big impact.  With food and floral displays designed to mirror a market set up, the content of each station was carefully planned, with mock ups using our equipment back in Leeds.

Co-ordination: We worked closely with our suppliers for both floristry (Twisted Willow) and lighting (AV Matrix) to create the perfect look for the client.

The Dine Difference: On this event we provided guest list management on the evening and distributed post event goodie bags for the client.  We even sourced a specialist carpet firm who could carpet the concrete entrance!

CP Hart Showroom Launch, London

Bowl Food Menu

Panzanella Salad
Sunblushed tomatoes, herb leaf basil, ciabatta croutons

Wild Mushroom Risotto
Parmesan crisps, fresh rocket & crème fraiche, truffle oil

Crispy Hoisin Duck
Aromatic stir fry of Chinese vegetables
Sticky spring roll

Mini Eton Mess
Layers of crumbled meringue, vanilla cream, raspberries soaked in framboise, freeze dried raspberries

Dine Bowl Food, London

Eton Mess Bowl Food Canape by Dine - Event Catering

The Details – Design Centre Launch

Venue: Design Centres in Slough & Durham

Guests: Press & Staff

Menu: Champagne Afternoon Tea

Style: Afternoon Tea with height to make an impact in the offices

How we did it: With photos of the office space, Dine designed the set up and floral arrangements (Twisted Willow)

The Dine Difference: On this event we were able to transport the floral arrangements in our fridge van.  This saved any unnecessary mileage and also ensured they stayed fresh in the heat.

Champagne Afternoon Tea at Office Launch with Dine

If you’d like to speak with one of our team about planning your next event, product launch or opening, do get in touch – 0345 450 4545

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