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Dine Launch the new Ferrari GTC4 Lusso with JCT600

October 12, 2016

We were delighted to return to the JCT600 Brooklands Showroom with a custom Italian Canapé menu and cases of Veuve Cliquot for the launch of the GTC4 Lusso.  The team at Dine thoroughly enjoy creating and delivering a party to celebrate the launch of a new car – a smart showroom, plenty of lights to make everything shine and a detailed canapé brief all combine to make a fabulous evening.

Just a quick email to say thank you very much for the launch evening last night, we had a great time all round. Absolutely loved the 488 spider – now on the list for our next car!

Also, have to comment on the hospitality – 100% in every way, lovely staff and amazing food.

Guest at Car Launch

Background

JCT600 is one of the UK’s largest and most highly respected motor retailers, representing 18 of the world’s most iconic brands at 50 locations throughout Yorkshire, Lincolnshire, Derbyshire, Nottinghamshire and the North East.  Dine have worked with JCT600 in Leeds since 2012 on a variety of events, including launches for Aston Martin, Maserati and Bentley.

Launch of GTC4 Lusso with Drinks & Canapes

Brief

JCT600 approached Dine to event manage their VIP reception celebrating the launch of the new Ferrari GTC4 Lusso – the updated version of the FF, which was the first four-wheel drive model the company ever produced.

Sue Leadbeater, Brand Marketing and Customer Relations Manager of JCT600 wanted the event to have an exclusive feel and for the catering to include an authentic Italian theme. Sue often attends events at Ferrari in Italy and she asked Dine to mirror some of the traditions that they have there.

The venue for the launch was the Brooklands showroom in Leeds.

Timings for the set up were quite tight and needed to be conducted in a way that didn’t disturb the client. The Dine team needed to set up from 3pm in order to prepare the food to serve at 6.30pm. As this was still during working hours, the team needed to be organised and discreet in order to avoid any disruption.

Dine provided full event management services, catering, drinks, flowers and furniture for the day.

 

Strategy

The Dine team arrived in the afternoon to set up a drinks station in the showroom and prepare the kitchen in the workshop, where the Ferraris are normally serviced. We also provided all of the kitchen equipment, such as ovens and hot cupboards to ensure that the food could be freshly prepared on site.

The Italian theme ran throughout; the Dine chefs created a menu of canapés which fused traditional Italian flavours with modern British classics. The menu included:

 

Parma Ham ‘Cannelloni’

Black Truffle, Wild Boar Sausage & Mascarpone

Tonno Con Marinata

Seared Tuna, Red Onion & Caper Marinade

Cold Pressed Olive Oil Dressing

 

Giant Tiger Prawns

Sesame Tempura Batter, Sweet Chilli Dip

 

Wild Mushroom Risotto

Served on a Spoon, with Truffle & Parmesan shavings

Mini Toad in the Hole

Caramelised Onions, Mustard Yorkshire Pudding

Tuna Canape for Ferrari Car Launch

Glasses of Veuve Cliquot Champagne were served throughout the evening. Veuve Cliquot is a brand partner of JCT600 and the event was attended by some of the senior management from the company.

The dressing of the venue was classic and simple, based on black which is the signature Ferrari colour. High poseur tables were dressed in floor length black linen and decorated with a single white Calla Lily.

It was important that the team, both front of house and in the kitchen, were fully briefed on working around expensive cars in order to ensure that the event ran smoothly and without incident. Dine’s Head of Events, Craig Squelch briefed the event staff to ensure extreme precautions were taken when serving drinks and food around the showroom throughout the event including during set up and clear down.

Results

The event was attended by around 50 existing clients, many of whom already own Ferraris and carefully selected VIPs. The event was a great success, and plans are forming for the next car launch!

 

If you would like to talk to one of our Event Managers about your forthcoming event or product launch, do call us today on 0345 450 45 45 or email: events@dine.co.uk.

For more inspiration and ideas about how we create corporate events with a difference, keep an eye out for next week’s post about the launch of Victoria Gate with John Lewis!

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